Whilst you might be forgiven for assuming that social media has rendered dental practice email marketing redundant, quite the opposite is actually true. Remember that in order to sign up for an account with any of the major social media sites (including Facebook, Instagram and LinkedIn) users need to use an active email address to […]
In our last post we walked you through the process of setting up a dental practice Facebook Page. Hopefully by now you’re becoming more familiar with the ins and outs of managing it and are enjoying the excitement of giving your practice its online personality! In this post, we’re going to look at how you […]
Your receptionist greets her 20th patient of the day. Answers her umpteenth call. She’s done this every working day for weeks, years. So it’s vital to help her to maintain the energy and enthusiasm you need her to exhibit in order to provide an appealing first impression of your business. I’ve witnessed how those on […]
Can you see the sale of your dental business on the horizon? It’s vital you work in advance to prepare your business for sale. Take the following steps and you’ll create a dental business which will sell at the price you require: Work out where your future income will come from The first step is […]
It’s amazing how many business owners are not advised of their tax payments in advance. This includes dentists. The shock and anxiety an unexpectedly large bill can cause is avoided when your accountant follows this annual tax planning process: PRE-YEAR END 1. Review of your family goals An accountant looking to make a difference to […]
A dentist I met this week has a new competitor in town. It’s disconcerting when your competition increases. But having confidence that your patient experience is strong will help alleviate your concerns. I shared tips on enhancing this area last month. Your patient experience begins with the first contact with your practice. You can encourage potential new […]
According to Harvard Business School, there is one key measurement in business: How likely are your patients to recommend others to your business, on a scale of 1-10? They suggest if this rating is 9 or 10, you’ve got a great practice. They also suggest if it’s less than 9, you’re not working hard enough […]
You’ll appreciate that your business success and results don’t come out of thin air. They are a consequence of the strength and effectiveness of your everyday activities. Your KPIs, which stands for Key Performance Indicators, measure your everyday activities. So you can test enhancements to your daily working systems and see whether the changes you […]
You may have been referred to ‘EBITDA’ or to give it its full name ‘Earnings Before Interest Taxation Depreciation and Amortisation’. A bit of a mouthful, but the point to note is it is an adjusted net profit figure that dental business valuers use to assess the value of the goodwill element of your dental […]
The answer to this question is invariably ‘yes!’ So, with 2017 already rolling on, here’s how you change the ‘wanting’ into ‘doing’. Let’s be clear about one point to start with… The traditional method of setting goals and gauging the success of a dental business does not automatically provide you with what you need and want. […]