80% of consumers use online searches to find local information. Can you afford to miss out on that size of a potential market? Unlike the world wide web, dentistry is more of a local enterprise; generally, your customers need to be near your practice in order to use it. But that doesn’t mean there aren’t […]
If you’re wondering your website’s traffic is going nowhere, or why visitors are arriving then immediately leaving again, it’s time to look at your dental website’s search engine optimisation (or SEO). Over 63,000 searches are carried out on Google per second and 51% of traffic to all websites comes from organic search. People use search […]
Whilst you might be forgiven for assuming that social media has rendered dental practice email marketing redundant, quite the opposite is actually true. Remember that in order to sign up for an account with any of the major social media sites (including Facebook, Instagram and LinkedIn) users need to use an active email address to […]
Dental practices suffer from something of an image problem. There is a deeply ingrained terror of dentists that forms an obstacle in attracting new customers. What works in our favour of course, is that everyone will need to visit a dentist eventually: it is up to you to capitalise on that. It is up to […]
In our last post we walked you through the process of setting up a dental practice Facebook Page. Hopefully by now you’re becoming more familiar with the ins and outs of managing it and are enjoying the excitement of giving your practice its online personality! In this post, we’re going to look at how you […]
Everybody needs to go to the dentist. We know that, and so do (most of) our potential patients. But how can you make sure it’s your practice they end up visiting? Traditionally, a lot of us have relied on reputation and word of mouth, and both are still huge drivers today. It’s just that our […]