The level of success that a dental practice reaches is often defined by their staff. The most expensive equipment on the market, sharpest marketing strategy or most up-to-date training can be utterly wasted if it is wielded by lazy, demotivated or over-stressed staff. Instead, having a popular, profitable practice that draws returning patients on a […]
80% of consumers use online searches to find local information. Can you afford to miss out on that size of a potential market? Unlike the world wide web, dentistry is more of a local enterprise; generally, your customers need to be near your practice in order to use it. But that doesn’t mean there aren’t […]
It’s a sad fact that 2 out of 3 dentists will experience musculoskeletal pain during their career. Dentistry is the fourth most likely occupation to result in this kind of pain, and the roots of the problem can often be traced back to student days! Bending over equipment, twisting to reach tools, performing repetitive actions […]
If you’re wondering your website’s traffic is going nowhere, or why visitors are arriving then immediately leaving again, it’s time to look at your dental website’s search engine optimisation (or SEO). Over 63,000 searches are carried out on Google per second and 51% of traffic to all websites comes from organic search. People use search […]
Membership plans can be a key source of revenue and security for dental practices, and reassuring for patient members. For these reasons and more, they are very popular and offered by most practices these days. So, if your dental practice membership plans aren’t returning the results you want, read on to find out the benefits […]
Dental clinic waiting rooms are very important when it comes to patients and staff members alike. Not only are they the start of a patient’s experience with a dental practice, but they’re the start of what many view as an uncomfortable experience! So, it’s important that they create as relaxing and welcoming an atmosphere as […]
Buying your first dental practice will be one of the highlights of your entire career. Taking this exciting step and venturing out on your own, gives you complete control of how your practice operates and the direction it takes. It will allow you to place your priorities front and centre, and to build something you […]
Whilst you might be forgiven for assuming that social media has rendered dental practice email marketing redundant, quite the opposite is actually true. Remember that in order to sign up for an account with any of the major social media sites (including Facebook, Instagram and LinkedIn) users need to use an active email address to […]
Dental practices suffer from something of an image problem. There is a deeply ingrained terror of dentists that forms an obstacle in attracting new customers. What works in our favour of course, is that everyone will need to visit a dentist eventually: it is up to you to capitalise on that. It is up to […]
In our last post we walked you through the process of setting up a dental practice Facebook Page. Hopefully by now you’re becoming more familiar with the ins and outs of managing it and are enjoying the excitement of giving your practice its online personality! In this post, we’re going to look at how you […]