How to tap into more hygiene profit

dental accountant, dental consultant, accountant for dentists, dentist accountant, dentist accounting, accountant dentist

For the majority of dental business owners hygiene is an area of untapped potential.
I recommend focusing on hygiene as a separate ‘business within your business’. When you look at the profit per hour you make from hygiene compared to your associates you start to see why.

This is because an associate who is paid 45% of the income they generate will work with a nurse. So after you deduct the cost of that nurse you may be paying away 65% of revenue. So in simple terms, if the associate generates £100 income in an hour, you will be seeing £35 of this.

On the other hand, a hygienist typically works on their own. So if we take an average salary of £32 per hour for the hygienist, using the same example of £100 hourly income generated, you will make £68.

So hygiene can be a very profitable to tap into more hygiene profit

To increase the volume of patients benefiting from your hygiene support, you need to adopt two strategies:

1. Increasing the number of appropriate patients who see your hygienist — your hygiene concentration
2. Increasing the number of times these patients see your hygienist — your hygiene frequency

You can start increasing your hygiene concentration by highlighting patients who are not seeing your hygienist but would benefit from doing so on your day sheets. This provides a prompt for the dentist to go into ‘hygiene mode’, using visual aids such as an intraoral camera to zone in on problem areas in their mouths and also sharing a ‘scoring system’ which the patients can understand and get on board with. Some practices work in an extra few minutes per appointment with these patients to provide time for hygiene to be discussed.

Your hygiene frequency can be driven by the creation of different hygiene plans to recommend to your patients.

Remember, if you would like to discuss how you can maximise your hygiene function further or wish to discuss any other business growth matter, call Clear Vision on 01249 712074.

We’re here to help.

Worried about your cashflow? Here’s the key…
What prices should dentists charge?
How to calculate and protect the lifetime value of your patients

How to make your marketing targets more meaningful
Developing your dental business – how to gain the confidence to go ahead


Original Article: How to tap into more hygiene profit
Clear Vision

About Clear Vision

The traditional method of setting goals and gauging the success of a dental business does not automatically provide you with what you need and want. As the dental business owner, it puts you last in the queue. Clear Vision believes that your business should deliver the lifestyle you want. So when you work with our friendly and vibrant team of accountants and business advisers, it starts with you. What you want. How you want to create a difference in your life. Tell us your goals and we’ll work to help you develop a strong, positive dental business which delivers the life you want for you and your family. We have worked with dentists all over the UK since 2001. Dentists who share the same challenges and issues as you. And we’ve seen what factors will really make the difference in improving your results and increasing your rewards. So you benefit from what we know works and doesn’t work. For a taste of the insights we share check out our blog for dentists: We’re ready to share our experience and insights with you. Simply call our friendly team on 01249 712074 for an informal discussion. You’ll have our ear, our understanding and the considerable expertise which comes from successfully improving the lives of dentists like you.